Several mobile app developers gathered in San Francisco to discuss what it takes to succeed in the business. One of the main topics was how to choose what app to develop as there are plenty of them out there. In other words, how do we know what will be hot in the market? One of the developers explained that a good approach is to Google search popular terms and find out what people are looking for. It is not enough, however, to just deliver what people need. Because there are many apps and products out there, some developers pointed out that uniqueness is the most important for a new app to succeed. So the advice was to either come up with a complete new idea or to take a new, fresh angle on an old one.
New Marketing approaches were also discussed and the word-of-mouth was given as the most important tool. The developers argued that the most important approach to new, modern marketing was public engagement. They pointed out that it is crucial to keep users’ interest because, as it is in the world of video games, many stop using the app after a very short time. Therefore, developers and marketers have to come up with new ways to engage the consumer.
The cost of apps was also brought up. It was discussed that although many apps are free, the ones that cost $0.99 and $1.99 are very popular. Because of the huge demand of apps, there are many possibilities in the market.
Some of the best ideas for apps that participated in the discussion were a Healthy Food app, where consumers will order organic food from local stores and Hide My Pictures, an app that allow users to keep personal photos in their phones without anyone else seeing them. The enthusiastic audience gave some constructive feedback and was eager to know more about knew, blossoming ideas.