Dropbox hired Covered Co. to aid in all marketing strategies, including branding, website content and media.

Covered Co. worked closely with Dropbox to develop the proper messaging and positioning to be associated with the brand. All website content and contact with the press were carefully crafted to maintain a consistent tone and position. While working with Dropbox, Covered Co. was able to secure over 50 different press mentions, including top tier coverage from USA Today, CNN Money, TechCrunch, Lifehacker, Read Write Web and Venture beat.

Covered Co. gave us the confidence and messaging necessary to launch Dropbox across the ether and strategically position us as the thought leaders in the space.