I Can Has Cheezburger (ICHC)
Covered Co. implemented an aggressive strategy of encouraging ICHC users to build a virtuous circle, supporting and empowering users, connecting users with syndication efforts, and generating awareness and momentum in the press and media.
Covered Co. assisted ICHC in building a cohesive platform with syndication of emotionally-compelling, user-generated content. In order to attract the needed attention, Covered Co. developed and produced a Lolcat art show for ICHC users to connect and interact on a personal level. All messaging, speaking points, venue, invites and day-of logistics were handled by Covered Co. Media outreach and coverage were carefully integrated into the show to uncover ICHC’s corporate identity and messaging to users.