CoveredCo. helped build StylePage to become one of the premier digital platforms within the fashion industry. With CoveredCo.’s programs, StylePage saw 40,000 image uploads within the first 30 days of its launch and was able to develop a community of over 50,000 Twitter followers with over 1,000 likes on Facebook.
StylePage was a digital platform for fashion designers to share their ideas through photos and images. We recognized that a pure consumer-based strategy would have made it difficult to develop a sustainable culture of users. CoveredCo.’s PR Plan focused instead on developing a press list of hand-picked fashion press and blog writers to contact and leverage. We built relationships with fashion industry leaders and experts to create content and share tips on the platform establishing StylePage as a thought leader. Content on StylePage held credible and influential insights and presence, which naturally allowed it to then become a beacon for consumers to identify with and follow. CoveredCo. helped design the StylePage Logo and Website and as wrote all the company’s messaging so that it coincided with its position, voice, and message.