CoveredCo. devised a strategic plan for Voyage Privé to maintain brand equity while growing their user base and retaining current users.
In order to create a marketing strategy and subsequent plan, CoveredCo. studied Voyage Privé’s ideal consumer and the current marketing being implemented. After these two factors were accounted for, CoveredCo. developed a 12-month action plan for Voyage Privé, which outlined the tactics to be incorporated into the user acquisition strategy. Email, social media and mainstream media were the major areas of focus.