CoveredCo. devised a strategic plan for Voyage Privé to maintain brand equity while growing their user base and retaining current users.

In order to create a marketing strategy and subsequent plan, CoveredCo. studied Voyage Privé’s ideal consumer and the current marketing being implemented. After these two factors were accounted for, CoveredCo. developed a 12-month action plan for Voyage Privé, which outlined the tactics to be incorporated into the user acquisition strategy. Email, social media and mainstream media were the major areas of focus.

The plan from Covered Co. was exactly what we needed to build our user base and power up our marketing efforts.